This article is addressed to multinational decision-makers, and goes in depth about expansion in specific African cities. All the elements have been thought out and assembled to appeal to the target audience's needs and desires, as well as to offer solutions to their issues.

I suggested this article idea after careful consideration of the target market and keyword research. The goal was to write a blog article that would: 

Be useful to the audience

Have a unique central idea/angle 

Use specific keywords and semantic keywords

Be a reference in terms of information provided

This article required extensive research. I consulted government gazettes, pored over international organisations' and agencies' official reports, and studied analyses and predictions made by international players such as KPMG and EY.

The end-result is an SEO-compliant blog post of over 2000 words. It addresses the target audience's pain points, promotes the company's ability to provide solutions and provides useful information that potential clients will refer to.