Lonely Ghost - Apparel and Campaign Design

I led the design process at Lonely Ghost from concept to final product, overseeing everything from art direction and trend forecasting to production and campaign development. My work involved designing graphics, selecting materials, and refining garment construction to align with the brand’s vision. By combining creative direction with a strong understanding of consumer trends, I helped develop apparel that resonated with the brand’s audience and maintained its distinct identity in an ever-evolving fashion landscape.