As a contract designer for Trü Frü, I created a wide range of printed, digital, and apparel assets that brought the brand’s playful yet premium identity to life. From packaging concepts and in-store displays to marketing materials and branded merchandise, I developed designs that balanced bold visuals with strategic messaging. My work extended across digital campaigns, social media assets, and retail touchpoints, ensuring a cohesive brand experience. Whether crafting eye-catching graphics or refining brand aesthetics, I focused on creating designs that resonated with Trü Frü’s audience while maintaining a fresh, engaging look.