Social media is not just a medium to express your feelings anymore. Yes you can still do that, or you can promote yourself or your business effectively, and more importantly, sometimes without any cost. Here's why.
Let's imagine that you are good at baking, and you want a cute little bakery store with aesthetic interior and beautiful cakes and savoury. But you don't have a lot of money to spend on details like those. In this scenario, you can do two possible things. One, you can do nothing and wait for your money to come, then start your physical store and start your marketing process. Two, you can grab your phone, take a few pictures of your cute cakes, do a little editing with this application called "Canva", and start uploading in your Instagram business page. And after your page has a decent audience reach and you have the money, you can actually start your aesthetic physical store which you can promote through your social media. maybe you can post stories of your shop's launching event! Isn't the second way better?
In my next post, I will be sharing a few techniques on how to promote small businesses through social media.