Brand Design - Laboriosa

Challenging the industry's status quo, Laboriosa has emerged as a beacon of innovation on the social scene. This revolutionary project is paving the way for the future, promoting the autonomy and appreciation of manual labor through an experimental atelier. Laboriosa prioritizes the connection between artisan and client, a true rebellion against the creative scarcity that plagues traditional industry. With a vision of being a cooperative, Laboriosa is redefining what it means to work, offering the individuals involved not just a job, but a chance to claim their independence.

The Laboriosa brand stands out for working with artistic materials, creating totally personalized products that reflect the client's taste and the unique expression of each artist. Nothing conveys this essence better than visual material made 100% by hand, using pens to give life to a more expressive and authentic brand.

This project aims to enable people to learn a new trade, turning it into a career or profession. To reach this audience, we developed an institutional brand with a specific focus on this purpose, covering both advertising and educational materials.