LinkedIn Personal Branding for NLP Practitioner

Industry: NLP, Anxiety Healing, Mindset Transformation Service Provided: LinkedIn ghostwriting, personal branding, messaging strategy, visual design, and data management.

Sarah Larsen is an NLP practitioner who helps women heal anxiety and reclaim confidence through neuro-linguistic programming. She wanted her LinkedIn presence to reflect her impact, attract aligned clients, and build trust with an audience seeking emotional and mental transformation.

I partnered with her as her ghostwriter, positioning strategist, and content manager to amplify her voice and create a consistent system for visibility and conversions.

Strengthen her personal brand presence

Turn her expertise into value-driven LinkedIn content

Build predictable inbound interest

Grow her newsletter and nurture long-term audience trust

Increase visibility through consistent, high-quality posts

2,000,000+ impressions reached through sustained content output

Increased message clarity and audience resonance

Strong positioning as a calm, credible, emotionally intelligent voice

Repeat engagement from niche-aligned audiences

Newsletter and community growth beyond expectations

60+ LinkedIn posts rooted in her core NLP frameworks

A cohesive messaging strategy built around safety, clarity, and empowerment

Consistent weekly content batches and editorial rhythm

Custom Canva graphics aligned with her calm, therapeutic brand aesthetic

Visual storytelling formats that increased saves and shares

Clean diagrams and quote cards for authority positioning

Data tracking for post performance and content insights

Optimization of her LinkedIn profile narrative

Reporting on trends, resonance patterns, and conversion drivers

Voice Extraction Interview: deep conversation to understand her tone, stories, and client transformations

Content Pillar Build-Out: clarity-based NLP frameworks turned into simple, relatable content categories

Weekly Post Production: writing, editing, and designing posts with a consistent structure

Performance Review Loop: reviewing analytics to refine direction and increase impact

Sarah’s content began to feel like a warm, grounded presence in the anxiety-healing niche. Her audience grew, her message became clearer, and her authority strengthened in a way that directly translated into more calls, more traction, and a more aligned community.

This project shows how strong writing, intentional branding, and consistent delivery can transform a founder’s visibility.