Beliti Naturals

Beliti Naturals is a natural hair care company based in Addis Ababa, Ethiopia, dedicated to nourishing and caring for curly hair. Founded by two passionate entrepreneurs, the brand aims to serve a young, underserved demographic with high-quality, all-natural hair care products that cater to curly hair mainly 3a, 3b, 3c, 4a, 4b, 4c type hair. The challenge was to create a logo that was memorable, versatile, modern, culturally relevant, and appealing to a youthful audience—while reflecting the brand’s commitment to natural ingredients and Ethiopian heritage.

Pastel Green as the Anchor: Represents the Aloe Vera curl care line, the brand’s best-selling and flagship product.

Versatility for Expansion: Designed to accommodate future product lines featuring ingredients like turmeric, rosemary, honey, shea butter, coconut, avocado, and olive oil.

Nature-Inspired Hues: Each color reflects the richness and diversity of the natural ingredients used in Beliti’s products.

Vibrant and Eye-Catching: Ensures the brand stands out on shelves and appeals to a young, dynamic audience.

Cohesive Growth: The palette is flexible enough to maintain brand consistency as new products are introduced.