I didn't always understand the
Marc Marriott
I didn't always understand the Porsche hype. For a long time, the obsession felt elusive to me. It wasn't until I truly studied the brand that I understood why enthusiasts say, “All roads lead to a 911.” As for the technical aspect, I figured since its design is very iconic, it would make it harder for the AI to mess up much of it.
NARRATIVE + VISUAL DIRECTION
Visually, I graded to show the progression of different emotional points in the video. The first act uses desaturated visuals. While in act 2, renders with brighter/warmer, golden-hour lighting to reinforce the car as the hero. Ending with the inevitability of being involved with the brand.
Behind the scenes in the comments
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Posted Feb 3, 2026
I didn't always understand the Porsche hype. For a long time, the obsession felt elusive to me. It wasn't until I truly studied the brand that I understood w...
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