SuperHRO | Product Prototype, Marketing Site & Brand Video
SuperHRO is an employer-paid HR offboarding platform. When HR completes its obligations, the departing employee keeps a private continuity account for everything that follows: health coverage, retirement records, equity deadlines, documents and decisions.
I worked directly with the founder and CEO to built a working product demo for the Biocom conference, then a redesign of the marketing site and a narrated brand video to go with it.
Ten-screen clickable prototype covering both the employer and employee sides of a transition
Handoff screen demonstrating the privacy wall, showing what the employer keeps and what stays private
Employee continuity home with health, retirement and equity timelines
Retirement account search that surfaces a forgotten prior-employer plan
Grounded AI assistant that answers in scope and refers out beyond it
Full offline operation with self-hosted fonts, so the demo runs on dead conference wifi
QR capture routing to a live interest form with email notification
Redesigned marketing site with rotating hero video, interactive how-it-works stepper and generated editorial photography
Visuals
The employer side is strictly monochrome, administrative and unemotional. The employee side introduces a single warm amber, used only in large masses and never behind text. Deadlines and dollar amounts always sit in near-black, because warmth belongs in the surround and never in the number. Headings in Outfit at regular weight, body in Plus Jakarta Sans, generous whitespace throughout.
The explainer
A 56-second narrated explainer scripted around six paragraphs, with every visual transition landing on a paragraph break. Each scene was generated as a still first and then animated, which gave far more control over composition and colour than prompting video directly.