Marketing Site and Brand Video

SuperHRO is an employer-paid HR offboarding platform that gives departing employees a private continuity account for health coverage, retirement records, equity deadlines and documents after their last day.

After delivering the product prototype, I worked with the founder and CEO on a redesign of the marketing site and a narrated brand video to launch alongside it.

Tech Stack React, TypeScript, Vite, Tailwind CSS, Framer Motion, Wouter, Replit

Redesigned marketing site with a rotating hero video across four clips

Interactive how-it-works stepper walking through the transition from both sides

Generated editorial photography in a warm, natural documentary grade

Four audience pages for employers, partners, HR teams and about, with anchor navigation and load-aware scrolling

Captioned explainer video embedded on the site, compressed for fast load without touching video quality

Live interest form with email notification

The explainer A 56-second narrated explainer scripted around six paragraphs, with every visual transition landing on a paragraph break. Each scene was generated as a still first and then animated, which gave far more control over composition and colour than prompting video directly.

Brand Video Higgsfield, Seedance 2.5, Seedream 5.0