ⴰⵎⵓⵔ ⵏ ⴰⴽⵓⵛ, phonetically Amur(n)kush which means “Land of God” examines the indigeneity of North African culture through symbolism and iconography –The Hand of Fatima, The Ogee, and Tazerzit to name a few, as well as how colonialism and imperialism contributed to the gentrification of the Moroccan cultural landscape both from Western and Arab powers. By illustrating ancient heritage sites, I aim to address my grievances about how the West mystifies and exotifies North African culture and offer an authentic look at my heritage excluding colonialist notions and ideals.