Visual Identity - United Nations / International Trade Center

🔍 International Trade Centre (ITC) is a United Nations sub-agency based in Geneva that required a complete rebranding to better represent its Gtex/Menatex program. The strategy for this rebranding involved harmonizing colors and typography for future documents, while also creating patterns that reflected the textile sector of the program, which works with cotton, pashmina, wool, and other raw materials in various countries across Africa and Asia.

🔍 The initial briefing aimed to incorporate more eye-catching colors for details, breaking away from the conservative and cold tone of the ITC's previous documents. The introduction of patterns proved to be an excellent choice, adding a warmer and more appealing touch to the program's publications, posts, and newsletters.