Independent Contractor, UX/UI/Visual Design

• Crafted the visual narrative for the official House of the Dragon website resulting in an increase in site traffic and prolonged user interaction times, capturing and retaining audience interest and series comprehension.

• Implemented a responsive design framework, enhancing accessibility and user experience across devices.

• Established brand consistency through the website design, that effectively captured the essence of the band’s iconic style, leading to increased brand recognition and a stronger emotional connection with the audience.

• Created an engaging discography section that boosted fan engagement, resulting in a measurable increase in time spent on the website and heightened interest in the band’s musical history.

• Refined the tour information presentation, streamlining the concert planning and ticket purchasing process for fans, leading to an uptick in ticket sales and a smoother purchase experience.

The primary purpose of designing this microsite for Nike’s Pre Montreal Racer was to create a dedicated digital space that not only showcases the shoe but also tells its story and heritage. This specialized platform was aimed at attracting enthusiasts of vintage-style running shoes, providing them with detailed insights into the product and its historical significance. The goal was to enhance customer engagement with the product, thereby driving interest and sales, while also reinforcing Nike’s legacy and expertise in creating timeless athletic footwear.