PaySitters Branding

PaySitters is a financial assistance app. The mobile app helps users organize their bills and offers personalized loans. PaySitters app had just undergone a fresh redesign and they needed to improve on their brand identity to match the modernized app.

➡️ PaySitters and I teamed up to create the whole visual look and feel of their brand.

Establish Brand Recognition: Create a logo and brand identity that make the brand easily recognizable, memorable, and distinctive.

Attract Target Audience: Design a brand identity that appeals to the target audience, considering demographics, preferences, and psychographics.

Adaptability Across Platforms: Ensure that the logo and brand identity can be easily adapted and used consistently across various media and platforms, both online and offline.

Design Ideation: Generated a range of design concepts, explored different visual elements, typography, color palettes, and design styles. Narrowed down the options to a few strong concepts for presentation to the client.

Refinement and Iteration: Worked on refining the selected design concept based on the client's feedback, making adjustments as needed. Continued to collaborate with the client until the design aligns with their vision and objectives.

Brand Guidelines: Created comprehensive brand guidelines that outline the correct and consistent usage of the logo, typography, color schemes, imagery, and mockups. Ensured these guidelines were easily accessible and understandable.

Optimistic • Organized • Simple • Growth