People think copy sells a by Francis FavourPeople think copy sells a by Francis Favour

People think copy sells a

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Francis Favour
People think copy sells a website. Sometimes... The image does it first. Before anyone reads the headline, they've already decided how they feel about the brand. So I tested two hero images for this agriculture landing page. A = Shows scale and productivity. B = Feels immersive, like you're standing on the farm. Same website. Same copy. Different first impression. Which one sells the business better, A or B?

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People think copy sells a website. Sometimes... The image does it first. Before anyone reads the headline, they've already decided how they feel about the br...

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