Having taken on the challenge of creating the logo for the innovative startup MyFlock, and in the light of a detailed briefing that delved into the company's ideas, motivations and values, outlining its mission and the distinctive qualities that set it apart in the business world, the logo was created and presented in this book of guidelines, which will serve as a guide for the entire graphic image. The graphic image of "My Flock" aims to present a more personal and approachable solution.