AI-Powered CRM with WhatsApp Automation (20K+ users)

Led the development and launch of a customizable CRM platform tailored for niche retail shops across Tamil Nadu. The system was designed to handle customer management, sales pipelines, and automated workflows while remaining highly configurable for different business needs.

The platform supported 50+ retail shops managing 20,000+ customer records, with automation features that reduced manual sales tracking and improved customer engagement.

Led end-to-end delivery of a custom CRM platform from concept to MVP under a compressed timeline

Architected the backend using Node.js with Supabase for database, authentication, and backend services

Implemented integrations with WhatsApp to capture customer conversations and feed them into the CRM

Built AI-driven workflow automation that parsed incoming WhatsApp messages to automatically update sales pipelines and customer records

Developed configurable CRM workflows allowing shops to customize lead stages, follow-ups, and customer interactions

Coordinated development and product delivery using Jira Software, Postman, and analytics through Amplitude

Coordinated closely with product managers to translate business requirements into technical roadmaps and prioritized sprint backlogs

Worked with designers to refine user flows, CRM workflows, and dashboard experiences to ensure usability for retail shop operators

Facilitated communication between engineering, product, and design teams to unblock development and maintain delivery

Delivered an MVP CRM platform used by 50+ businesses across Tamil Nadu, enabling automated customer tracking, messaging-based lead management, and AI-assisted pipeline updates while supporting 20K+ customer profiles and ongoing operational workflows.