Fluency Beauty: Brand Rename

Shanelle Hicks

Brand Strategist

Creative Director

Creative Writer

Google Docs

Microsoft Word

Marketing

You have mere seconds to capture the attention of your audience. Naming a business is hard so I make it easy.

Fluency Beauty

We create makeup products that live in alignment with who you are - mind, body, + spirit with carefully crafted formulas enriched by the sun and the sea. Unifying Mother Nature with Science for everyday conscious luxury. Show your true colors.

The client at Fluency Beauty (formally Ada Lip Beauty) needed to rebrand after another brand claimed Ada Lip Beauty's trademark.

I helped to make sure her new brand name is:

Memorable: A great brand name should be able to differentiate your company from the industry competition

Ownable: A good brand name is an important brand asset

On-brand: A good brand name should embody your brand's culture, values, vision and your company’s position in the market

Short, catchy, and "sticky." When you have a great name, people will remember it, talk about it, and create a lasting emotional connection with your brand