I know people don’t like to read long case studies, so I’m adding my work first below. But if you’d still like to read the full case study, you’ll find it after the project images. The project lasted around 2 weeks and is now live at 👉🏻 https://inpublic.studio/

InPublic Studio is a creative studio focused on brand strategy, digital identity, and bold storytelling.

Our goal was to design and develop a website that feels modern, confident, and editorial — while clearly communicating their positioning and creative philosophy.

Deliverables: UI/UX Design, Framer Development, Motion Implementation Platform: Framer, Figma Timeline: 2 Weeks

InPublic needed a website that reflected their strong creative identity without feeling cluttered or overdesigned. The previous presence lacked cohesion and didn’t fully communicate their positioning.

We set out to:

Create a modern, minimal design language

Establish clear content hierarchy and flow

Ensure strong visual rhythm and breathing space

Add subtle motion without overwhelming the experience

Build a scalable structure for future growth

We led the design and Framer implementation, covering:

Stakeholder alignment and creative direction

Low-fidelity wireframes for structure and page flow

High-fidelity UI design with consistent visual system

Full Framer development with responsive layouts

Motion implementation and interaction refinement

Performance testing and optimization

Collaborated with the InPublic team to understand brand positioning, messaging tone, and target audience.

Created structured wireframes to map user flow and ensure clarity before visual design began.

Developed a clean, editorial-inspired design system with:

Bold yet controlled typography

Balanced whitespace and grid alignment

Clear section separation for improved scannability

Strong CTA placement without visual noise

The UI emphasizes clarity, rhythm, and confidence.

Built the entire website in Framer with responsive optimization across breakpoints.

Motion implementation included:

Smooth scroll-triggered transitions

Subtle hover interactions

Section reveal animations

Clean page transitions

All animations were designed to enhance storytelling while maintaining performance and speed.

A modern, editorial-style website that reflects InPublic Studio’s creative identity

Clear messaging and improved visual hierarchy

Smooth, purposeful motion throughout the experience

Fully responsive and performance-optimized across devices

A scalable Framer structure ready for future updates