Book Publishing is yet to experience the fruits of proper marketing and advertising. It is hard to make money in the business and hence, even harder to invest money in more pre-launch acitivites. Book Marketing is synonymous to marketing a product but where I have differentiatied the process for my and my company is by spending time in strategising and identifying the right audince for the books. My markeitng plan included the following:

Identifying the book and its buyer persona.

Drafting and designing the newsletter with a targeted mailing list.

Identifying the media houses that have the right audience to aid the publicity.

Drafting AI sheets and Press releases for the media and bookstores.

Social Media plan and desiging the posts with a markeitng copy and relevant keywords.

Blog tours and Influecner campaigns.

Posting blogs with relevant topics and keywords.

Organising evnets, designing invites and posters for the bookshops.

ANd many other big and small elemets wchich I am happy to discuss.