While working at a social media company, I had the opportunity to design and develop the complete visual layout for Dinner Tales, a content series celebrating food, culture, and storytelling. My role focused on crafting a strong and cohesive visual identity that could translate seamlessly across multiple social media platforms.

I began by exploring the brand’s aesthetic and tone — warm, inviting, and authentic — and developed design concepts that reflected those qualities. I experimented with typography pairings, color palettes inspired by natural dining settings, and imagery that emphasized connection and emotion. Through a process of iteration and feedback, I refined the layout into a flexible system that balanced visual consistency with creative variation across posts.

The final design brought a fresh, modern, and story-driven look to the Dinner Tales brand. It not only improved audience engagement but also established a recognizable style that continues to define their online presence. This project strengthened my ability to translate brand values into visual language and demonstrated the power of thoughtful graphic design in digital storytelling.