Ramadan Visual Campaign for Charity

Client: Confidential Charity Organization Type: Commissioned Project Role: Art Director & Visual Designer

During the month of Ramadan, a charitable organization approached me to develop a visual campaign aimed at increasing awareness and encouraging donations across social media platforms. The campaign needed to capture the spiritual essence of Ramadan—centered around generosity, empathy, and community—while remaining accessible and engaging to a modern audience.

Challenge: To create a culturally resonant visual identity that stood out on digital platforms, encouraged engagement, and aligned with the charity's values and mission.

To ground the campaign in authenticity and relevance, I began with cultural and visual research into Ramadan traditions and visual aesthetics. This involved:

Moodboards highlighting Islamic geometric patterns, calligraphy, traditional lanterns (fanous), and crescent moon motifs.

Color studies referencing warm, rich tones like gold, deep blue, and soft beige—symbolic of spirituality and warmth.

Social media analysis to determine content formats and engagement strategies used successfully in similar campaigns.

Creative Direction: A balance of traditional and modern design—clean, elegant visuals inspired by Islamic art, paired with contemporary layouts optimized for Instagram, Facebook, and Twitter.

Throughout the process, I focused on developing a visual system that could adapt across platforms and content types while maintaining brand coherence.

Typography: A blend of modern sans-serif fonts with Arabic calligraphy accents to honor cultural roots while ensuring legibility in digital formats.

Color Palette: Gold, midnight blue, and ivory—chosen to evoke elegance, trust, and spiritual depth.

Graphic Elements: Crescent moons, hanging lanterns, and soft ornamental textures to add depth and cultural relevance.

Wireframes and content layout plans for social posts and stories

Iconography and pattern development

A/B tests with different call-to-action styles

Refinement based on engagement metrics and internal client feedback

Deliverables included a full set of assets tailored for social platforms:

Static and animated social media posts (Instagram, Facebook, Twitter)

Instagram stories with swipe-up donation links

Custom Ramadan-themed icon set

Branded highlight covers and post templates

Campaign guidelines for internal teams

All visuals were optimized for mobile viewing and designed with accessibility in mind (contrast, type size, and clarity).

This project was both creatively fulfilling and personally meaningful. Designing for a cause during a season rooted in empathy made the work feel more impactful.

Designing with cultural sensitivity requires deep research and a nuanced visual approach.

Social media campaigns succeed when beauty meets clarity and emotional resonance.

Iterative feedback and data-led design choices were crucial in refining the final output.

“The campaign exceeded our expectations. It not only elevated our online presence but also helped us connect emotionally with our audience and significantly boosted engagement during Ramadan.”