Optimized Demand Planning for Consumer Brand

Developed Walmart’s first Omni DTC brand to a $250M run rate by serving as key member. Led the strategic initiatives for current and future brands in incubation. Provided critical analytical support to the executive team, enabling data-driven decision-making in key strategic initiatives and projects, offering actionable recommendations based on data analysis to address business challenges and drive growth opportunities.

Increased productivity +11% YoY with strategic product analytics and inventory/open-to-buy management.

Supervised internal research, product positioning, initial launch quantities, and cost negotiations by devising go to market plan for new brands like Glow Habit and Free Assembly from concept phase to launch.