Copywriting Services by Myles JonesCopywriting Services by Myles Jones

Copywriting Services

Myles Jones

Myles Jones

J Crew:
 1. Authentic
2. Classic
3. Casual
Target Persona: Jaida is a young, fresh out of college, 24-year-old woman working at a marketing firm. Her job requires her to come into the office four days a week, and their dress code is casual to professional, so she has to look well-kept when she goes in. She makes decent money but needs more to buy luxury products and live comfortably. She needs a place that sells fashionable apparel at an accessible price.
 
Looking good at work doesn’t have to be complicated. This cozy, cute blue & white striped shirt dress is the perfect one-piece you need to take on all your tasks for a day in the office. Accessorize with a belt, slip on some nice shoes, grab a coffee, and you’re out the door!
Prada:
Luxurious
Premium
Exclusive
Target Persona: Samantha is a 30-year-old financial accountant. She’s a hard-working woman who takes her work very seriously. She’s ambitious, organized, conscientious, and desires to experience the finer things in life. Growing up, the idea of being mediocre disgusted her. While a hard-working woman, she is still sociable and likes to blow off steam on the weekend by going out for drinks with friends at speakeasy bars. She likes to dress in premium clothing but doesn’t want to be flashy in appearance. 
Slip into luxury with this fine-made satin crepe piece. This silky smooth satin, complemented with finely crafted intarsia lace and embroidered with the legendary Prada logo, is the perfect piece of subtle luxury.
Disney’s Animal Kingdom:
Family-friendly
Inclusive
Excited
Disney’s Target Persona: 
Robert is a middle-class American who is married with three children. He works as an account executive for UPS. He’s going on vacation and wants to take his family to a place they’ll enjoy and create childhood memories. The location must be fun enough for children to enjoy but still have activities and amenities for adults.
Disney’s Animal Kingdom Description:
Bring your family to the WILD this vacation! Immerse your family in the world of Africa on a safari with over 30 species of African wildlife. Then, beat the heat by sliding on our 67-foot-long water slide in our 11,000 sq ft watering hole, which the kids will surely enjoy. Once the day’s done, finish the night with a family meal at one of our award-winning restaurants, serving savory African cuisine and American classics. Disney’s Animal Kingdom is the perfect place to create memories your loved ones will remember for the rest of their lives! Your safari awaits; check availability today!
Opulent
Romantic
Exclusive
St. Lucia target persona: Marcus and Jessica are a newly engaged couple in their late twenties. They both come from wealthy families and work in law, so they’re financially free. They want a wedding and honeymoon in a locale with gorgeous scenery and premium amenities. They plan on keeping the event relatively small, so the wedding venue needs to be able to host the wedding party and a few guests. There also needs to be activities for the wedding parties to make it a fun time for everyone. 
Sin in Saint Lucia. This Caribbean Gem is the perfect paradise to escape with your loved one to ignite the flame between you. With lush green mountains, soft white sand, and clear blue water, this island is filled with breathtaking scenery that will set the mood for your romantic getaway. Our Sandals St. Lucia resorts are primed with luxurious experiences, such as our world-class restaurants and bars serving premium liquor. If you’re feeling adventurous, we can take the crew scuba diving to explore the diverse aquatic wildlife underwater or stay on land for an exhilarating tour adventure around the island; there’s plenty to do. At Sandal’s Resorts, we ensure you have the experience of a lifetime.
We look forward to seeing you. 
Reliable
Versatile
Adventurous 
Target Persona: Jaqueline is a 36-year-old married woman. She and her husband's salaries combine to place them in the middle class. Jaqueline has four kids, ages 14, 11, 8, and 3. Even though she works throughout the week, her kids are her primary focus. She loves being involved in her kid's lives and doesn’t like to miss events. She drives her kids to school, recitals, sporting events, hangouts, etc. She also enjoys family outings; they often go on road trips and family vacations. She needs a car with several passengers and extra room to carry equipment.
Versatility on four wheels. The 2023 Toyota Highlander is designed to take on any adventure that awaits. With multi-terrain selection, the Highlander can optimize to handle any surface your wheels touch, so it's perfect for those family road trips through the mountains. Also, the vehicle seats up to seven passengers, so no one gets left out. The 2023 Highlander is the standard for safety. Toyota Safety Sense™ includes a pre-collision system with pedestrian detection, lane tracing assist, and other carefully designed features to ensure the safety of the driver, its passengers, and other drivers on the road. If you’re feeling bold, the car comes with three modes, one of which is a sport mode that provides sharper acceleration. Regarding utility, the 2023 Toyota Highlander is the Swiss army knife of SUVS. Come into your local dealership for a test drive today. 
Sporty
Daring
Fearless
Target Persona: Jackson is a 26-year-old male. He’s been a financial analyst for J.P. Morgan for four years. He is a good-looking, charismatic young man who loves to go and chat with the ladies on the weekend. He doesn’t have much trouble getting attention from ladies, but he can help feel a bit embarrassed when it’s time for one of them to get in the passenger seat of his car. He’s been driving a 2007 Honda Civic he got back in high school from his mother. The Accord had served him well, but he felt it was time to get a car that matched his personality. Now that he’s got his career and is financially secure, he’s decided to search for his spirit car to check his young, ambitious energy. 
This pony’s got horsepower. Athletic, daring, and fearless, the 2024 Ford Mustang has reached the 5.0 V8 engine to take you where you want to go as fast as you want to get there. The new Mustang lets you take the reign of your pony with its smooth, responsive driving at high speeds. Personalize the ride to the rider on the 13.2 touchscreen interface with our selectable choices: Normal, Sport, Slippery, Drag, Track, or customizable MyMode. Over the past six decades, the Mustang has been masterly engineered and designed for speed, handling, and adrenaline-inducing fun. Come feel the power.
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Posted Oct 19, 2023

This is a copywriting exercise displaying my ability to write for different brands while maintaining the tone and persona of each unique company.

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