Social Media Manager

In 2018 I got hired to set up a social media presence for Health & Wellbeing Academy (HWBA). The Academy offered various services run by professionals and students attending Higher Education at Swansea University, such as Osteopaths, Midwives, Nurses, Hearing Aid etc.

Within two months, I managed to write an SMM strategy including Instagram, Facebook and LinkedIn.

I created content for over six months that could be easily repurposed, such as pictures, FAQ, videos, Reviews, Tips and Tricks, new about the industry and many more.

The HWBA does not have its marketing team, and my main goal was to give staff basic information about SMM, Hootsuite and Canva. I created a crush course to describe the basics to keep working on the SM presence later on.

Within the first two months, the following grew to hundreds of followers over all the platforms, and the customer base grew by 15%.