MadQue BBQ Logo Design

The MadQue BBQ project began when my client reached out for a logo that would serve both as a catering brand identity and a competition BBQ team emblem. The challenge was to create a design that balanced boldness with a sense of approachability, what I like to call "aggressively gentle." He provided three reference logos that helped shape his vision: modern, fire-themed, and distinctly BBQ-related but without any pig imagery. After carefully reviewing his inspirations and understanding his brand direction, I jumped straight into the design process, ensuring the final logo captured the essence of MadQue BBQ, flaming with energy yet refined enough for professional catering.