Hamilton Watches Festive Campaign

Client Hamilton Watches

Role Lead Producer / Writer

When Autumn 2026

What Branded Content

Festive campaign for Hamilton Watches built around the chaos of Christmas Eve. Three overlapping storylines, each anchored by a different watch, stitched together with match-cut transitions and shot on high-speed cameras for slow-motion hero moments.

Producing at RD Content, Will led the project from concept through delivery, collaborating with director Bailey Smith and DOP James Parsons. He ran a three-day shoot at a manor house in Hertfordshire with two camera units plus a social unit operating simultaneously, managing talent, locations, and the client relationship across multiple approval rounds.

Delivered five films with full motion graphics, sound design, and colour grade. The top-down, locked-on-the-wrist visual language established here became the foundation for Hamilton's branded content direction.