Chelsea FC / DAMAC Properties
Will Jarvis
Client Chelsea FC / DAMAC Properties
Role Lead Producer
When Spring 2026
What Branded Content
Three ads for Chelsea Residences by DAMAC Properties: the hero spot "Matchday in the Sky" and two "Metaverse" comedy films featuring Chelsea FC players Cole Palmer, Enzo Fernandez, Moises Caicedo, Wesley Fofana, and Trevoh Chalobah. A campaign built around a floating pitch concept, skydiving sequences, and VR locker room comedy.
Producing at RD Content, Will ran a two-day studio shoot with two units operating simultaneously. One built the Matchday platform sequences with football-talented body doubles while the other shot green-screen for the Metaverse films. He managed tight talent windows, with Chelsea FC players available for just 15 minutes each.
VFX coordinated with FocusFrame. Final campaign delivered to DAMAC across multiple formats.
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Posted Nov 6, 2026
Three ads for Chelsea Residences by DAMAC: hero spot "Matchday in the Sky" plus two Metaverse comedy films. Two-unit studio shoot, VFX coordination and multi-fo
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