Logo Design and Branding for Double A, a Scaffolding Company

John Kiunga

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Overview:
Double A, a scaffolding and formwork company, is seeking a comprehensive branding package to establish its visual identity. The primary goal is to create a distinctive logo and branding elements that encapsulate the company's reliability, professionalism, and commitment to quality within the construction industry.

Project Objectives:

Logo Design: Develop a unique and versatile logo that embodies Double A's core values and distinguishes it in the market.
Brand Identity: Establish a cohesive brand identity by designing complementary branding elements, including color palette, typography, and visual guidelines.
Versatility: Ensure the logo and branding elements are adaptable for various applications across digital and print media.
Reflect Company Values: Capture the essence of Double A's reliability, efficiency, and expertise in scaffolding and formwork solutions.
Target Audience: Appeal to construction professionals, contractors, and stakeholders within the industry.

Deliverables:

Logo Designs: Multiple logo concepts reflecting different design directions.
Branding Elements: Defined color palette, typography, and visual guidelines for consistent brand representation.
Applications: Showcase the logo's adaptability across stationery, digital platforms, signage, and marketing collaterals.
Brand Style Guide: Comprehensive documentation outlining logo usage, color codes, typography guidelines, and design principles for brand consistency.

Additional Notes:

The logo and branding should communicate professionalism, strength, and reliability associated with scaffolding and formwork solutions. The visual identity must resonate with Double A's dedication to quality and excellence.
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