UGC, Social Media Strategy and Content Creation
Alex Westman
I worked with the app "Pao" as a content creator for their TikTok and Instagram Reels accounts for two years. The content was focused on showcasing restaurants, bars, hotels, bookable experiences, and shops/boutiques.
Under the Pao umbrella, I worked full time for the Pao Creative, a short form video creative agency for 1.5 years. At the Pao Creative, I worked with a team on dozens of brands and I personally specialized in creative strategy, account growth, content creation, social media management, creating UGC style hidden ads, and running brand social media accounts across TikTok, Instagram, and Youtube Shorts.
For one of my previous clients (@vringapp), I launched their socials and grew their TikTok account to garner 12.8K followers and over 20 million unique video views through a combination of both organic and strategized paid ads.
Some more examples of the monthly deliverables I fulfilled include:
TikTok Shop Management
Monthly Analytics Reports
Account Engagement
Trend and Platform Research
Instagram Photo Posts and Story Efforts
TikTok Live
Brand types I have worked with:
Apartment Complexes
Hotels
Brick-and-mortar businesses
Jewelry
Clothing
Books
App/ Technology Apps
Art Gallery Experiences
Beauty Products
Wellness Products
Food Markets
Food/ Event Experiences
Hair and Beauty Salons
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Posted Dec 7, 2023
Working full time within a creative agency.
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