CloudX Crypto Trading Platform Redesign

🌐 Project Overview: CloudX Crypto Trading Platform

Client: CloudX

Industry: Cryptocurrency / Web3

Role: UI Designer, UX Researcher

Platform: Web Application

As a UI Designer and UX Researcher, I led the entire design process — from user research to wireframes, prototyping, high-fidelity UI, and usability testing. I collaborated closely with the product manager and front-end developers to implement designs effectively.

Conducted user interviews and competitive analysis.

Defined user personas and user journeys.

Created wireframes, UI mockups, and interactive prototypes (Figma).

Developed a modular design system for UI consistency.

Performed A/B testing to validate design decisions.

Redesign the existing CloudX web trading experience for better usability and engagement. Create a scalable design system to ensure visual consistency across future products. Increase user retention by improving user onboarding and trading workflows. Ensure accessibility and responsiveness across all devices.

30% increase in user task success rate after the new onboarding flow.

40% reduction in bounce rate on the homepage and dashboard.

Improved trust signals through better UI clarity, resulting in higher user engagement.

Positive client feedback, with the project featured as a major UX improvement milestone in their quarterly report.

Delivered all assets and style guides in Figma, ensuring easy handoff for developers.