AEM Business is an all-encompassing provider within the events, entertainment, and amusement sector. They are committed to curating, promoting, and producing top-tier events and amusement facilities that prioritise strong family entertainment values. Their vision is to present world-class acts and experiential content in diverse cities, crafting extraordinary experiences where individuals of all ages can unite. This concept logo is inspired by the idea of "people coming together to have an

amazing experience" reflecting Apollo's vision. The logo uses a circular form, derived from Apollo's original logo.