Deci is an AI optimization platform where users can easily build, optimize, and deploy fast & accurate models with enhanced architecture and performance.

Using advanced machine learning technology called the AutoNAC, Deci allows its users to maximize their hardware potential and shorten their developing time by generating tailored and enhanced architecture, and benchmark models to get the best results and deploy quickly

I've worked closely with Deci's founders and product team to find a market fit, and build their MVP

Define product hierarchy and map the product's main flows

Define personas and users' goals

Build the platform information architecture

Strategy and vision, scoping & MVP

UX flow and wireframes

Creating a unique visual language and style guide

Deep dive into the domain, understand the users, map out user journeys, define personas, and build a platform's architecture based on all of that.

During the workshops we’ve identified the three main use cases that are essential for our users: Optimizing, investigating and deploying

to support these use cases and promote Deci’s unique selling proposition in order to establish them as leaders in their field, we’ve decided to focus on three main screens

Crafted meticulous wireframes and engaged in iterative design processes to develop a distinct visual language deeply rooted in the company's core values. This methodical approach ensured that each design element not only aligned with but also enhanced the brand's identity, resulting in a cohesive and compelling user experience that resonated with the target audience.

*Would love to elaborate more on this project in F2F if needed, please don't hesitate to reach out