Transend | Fintech Website | Landing Page

Transend is a fintech startup helping small to medium enterprises move money across borders with confidence. Operating in a region where digital finance is growing fast but trust remains fragile, Transend’s challenge was not innovation, but credibility.

Cross-border payments are inherently complex. Most fintech platforms make it worse by hiding that complexity behind jargon and dense feature lists. Transend faced skepticism from business owners who needed reassurance before committing to a digital-first solution. Their offering was strong, but the message wasn’t landing. The website lacked clarity, and users struggled to quickly understand pricing, value, and next steps.

We designed a SaaS-focused landing website built around clarity and trust. The structure prioritizes plain language over technical explanation, guiding users through the product in a logical, confidence-building flow. A dedicated Product Features section breaks down functionality into tangible business benefits, while an Interactive Pricing Calculator allows users to understand costs upfront, removing uncertainty early in the journey. Multi-language support was integrated to ensure accessibility across key Asian markets, reinforcing Transend’s regional credibility and commitment to user-first communication.