Veluna Studios Website Redesign

Veluna Studios is a London-based interior design firm known for sculptural forms, organic materials, and a deeply restrained aesthetic. Their work lives at the intersection of warmth and minimalism, creating spaces that feel intentional, timeless, and quietly powerful.

Veluna’s work was elevated, but their website wasn’t doing it justice. The previous site felt fragmented and overly visual, lacking narrative depth and editorial structure. Projects were shown, but not framed. The emotional intelligence behind each space was missing, and high-net-worth clients had no clear sense of what it means to work with Veluna Studios.

The strategy centered on restraint. Minimal layouts that allow form and texture to breathe. Longform copy that positions each project as a design narrative rather than a visual showcase. A Gallery & Lookbook system that treats past work as timeless compositions. We implemented a Custom Inquiry Form designed to filter and elevate leads, guiding potential clients through a considered entry point that reflects Veluna’s process and values.