Prequel is an education startup helping ambitious teens and pre-teens embark on their entrepreneurial journeys through discovering their ikigai.

CRM Workflow Creation: Implemented and optimized CRM strategies (Email + SMS Marketing) using HubSpot. Mapped out the entire user journey, contributing to 1200+ total teens + pre-teens enrollments into our weekly virtual programs by efficiently guiding leads through the sales funnel.

User Research: Built the lead acquisition questionnaire using Typeform, driving leads down the sales funnel and achieving 95% show up rates to sales calls.

Design: Created visually appealing conversion and nurturing emails.

Implementation: Executed campaigns that drive engagement and sales.

Analysis and Optimization: Testing and refining content to maximize effectiveness.