Started in 2022, Oronamin C want to emphasize their Healthy yet Tasty USP. I came up with an idea to keep introducing their mascot: Name and Haruka. Spreading joy and kindness to everyone they meet. With the help of Vindes, this #HealthyOishi campaign is everywhere and people are talking about it.
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Posted Aug 29, 2023
I spearheaded the campaign's conceptualization, strategy, and execution. This project aimed to rejuvenate and amplify the brand presence of Oronamin C