HONDA CARI AMAN — 5P Plus Road Safety Campaign
Irkham Muzaki
BRIEF
Honda Cari Aman translates the 5P Plus principles of safe riding into an accessible digital campaign. The series makes practical behaviours easy to understand: wearing standard riding gear, maintaining a safe distance, checking both directions at intersections, checking ahead and behind before overtaking, and obeying traffic signs.
The campaign was delivered as one complete overview film and five focused modules, allowing each safety principle to work independently while remaining part of one consistent communication system.
APPROACH
The films combine direct on-camera instruction, recognisable road situations, high-contrast Honda red graphics, simple iconography, and Indonesian subtitles. Each module isolates one behaviour and demonstrates it in context, keeping the message useful and easy to recall rather than treating safety as an abstract slogan.
SCENE & FRAME BREAKDOWN
Ten frames below show how the campaign moves from the 5P Plus identity into practical demonstrations, situational awareness, and a final recall device.
FRAME 01 — Establishing the 5P Plus campaign identity
The opening frame introduces #CariAman through recognisable Honda riders, motorcycles, and a high-impact 5P Plus graphic system.
FRAME 02 — Standard gear made immediately actionable
A close fastening detail turns the first principle—wearing a standard jacket and helmet—into a clear, repeatable behaviour.
FRAME 03 — Readiness extends beyond protective gear
The riders present their licence and registration while the graphic layer reinforces motorcycle checks as part of responsible preparation.
FRAME 04 — Safe distance supported by braking technique
A rider-level camera angle demonstrates balanced front-and-rear braking, connecting instruction directly to physical action.
FRAME 05 — Intersections framed as active observation
An over-the-shoulder road view places the audience inside the decision to check both directions before entering an intersection.
FRAME 06 — Hazard awareness includes the rider's condition
The campaign widens road safety beyond traffic by highlighting emotional control and sensitivity to surrounding risk.
FRAME 07 — Overtaking begins with spatial awareness
A wider road composition demonstrates the need to check ahead and behind before overtaking.
FRAME 08 — Traffic rules delivered through a direct address
The rider faces the audience while the fifth principle—obeying traffic signs—appears in Honda’s high-contrast campaign language.
FRAME 09 — Speed control keeps the lesson grounded
A moving frontal shot links responsible speed with a safe, confident arrival rather than fear-based messaging.
FRAME 10 — The full system resolves into one recall device
The closing summary consolidates all five principles and their Plus behaviours into a single repeatable safety framework.
PROJECT FACTS
2026 · 6 videos · 1080p · Indonesian
RESULT
One safety framework, delivered as a modular six-video campaign for repeatable digital education.
SERVICES
Digital Campaign · Educational Video · Motion Graphics · Post-production
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Posted Sep 28, 2026
A modular six-video road-safety campaign turning Honda’s 5P Plus principles into clear, memorable behaviours for Indonesian riders.
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Timeline
Jan 1, 2026 - Ongoing
