A cup of coffee a day, keeps the doctor away!

Cecil Sim

While the title not necessary being true, coffee certainly kept me going while creating this animation for Hook Coffee’s social media.
I wanted to break out of my comfort zone and take my animation to the next step with more interesting transitions and slightly more complex animation. My absolute favourite part of this piece is the first cup with the perspective change and dive into the next scene - of course, hopefully I’ve improved since then, but it still brings me some joy to this day.
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Posted Feb 23, 2023

The client wanted to engage their audience on Facebook and Instagram, but they lacked visually interesting and impactful visuals. This is what I came up with!

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