Zoom Backdrops Landing Page Design
Nikola Milovanovic
Verified
Project Overview
Client: Zoom Backdrops
Project Type: Promotional Landing Page
Goal: Showcase and drive sales for the Ruby Red Collection, an exclusive hand-painted backdrop collection, first introduced at the Imagining USA Fair.
Challenge
Zoom Backdrops needed a high-converting landing page that:
Emphasized the exclusive launch of the Ruby Red Collection.
Created an emotional and artistic appeal around the color red.
Highlighted the limited-time fair offer to drive urgency.
Showcased brand ambassador Ester Key as the face of the collection.
Maintained a luxurious and elegant aesthetic to match the brand identity.
Strategy & Approach
Bold Visual Identity:
A deep red palette was chosen to evoke passion, luxury, and power.
Large hero imagery featuring Ester Key immediately captures attention.
High-quality product images reinforce premium craftsmanship.
Compelling Copywriting:
The headline "Unleash the Power of Red" creates a sense of impact and exclusivity.
A dedicated philosophical section explains the artistic significance of red in photography.
The special fair offer is clearly stated with a time-sensitive CTA.
Social Proof & Trust Elements:
The "Trusted by the Best" section highlights renowned studios that use Zoom Backdrops.
Customer testimonials add credibility and build trust.
Ester Key as the Artistic Face:
A dedicated section tells her story, explaining why she embodies the essence of this collection.
Exclusive behind-the-scenes shots elevate the authenticity of the product.
Sales-Driven Design:
The "Exclusive for Imagining USA" section promotes a free gift, increasing perceived value.
A FAQ section removes buyer hesitation by addressing common concerns.
Clear CTA buttons guide users toward purchasing decisions.
Results & Impact
While results are still being tracked, early indicators suggest:
✅ Increased engagement due to the strong visual and storytelling approach.
✅ Boosted credibility with the inclusion of industry professionals and Ester Key.
✅ Stronger conversion potential through the limited-time offer and free gift incentive.
Conclusion
This landing page successfully blends art, emotion, and marketing to position the Ruby Red Collection as a must-have backdrop for photographers. By integrating visual storytelling, social proof, and strategic CTAs, the page maximizes sales potential while reinforcing Zoom Backdrops' premium brand identity.
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What the client had to say
Nikola is a true gem! He listened closely to my needs and created a landing page that is both beautiful and effective. I'm incredibly satisfied.
Nemanja Grahovac, ZOOM Backdrops
Jan 23, 2025, Client
Posted Jan 28, 2025
This landing page successfully blends art, emotion, and marketing to position the Ruby Red Collection as a must-have backdrop for photographers. By integrating
Likes
2
Views
22
Timeline
Jan 16, 2025 - Jan 23, 2025
Clients
ZOOM Backdrops
