Origin - brand identity

Origin is a bold new entry into the premium gin market, combining heritage techniques with a fresh, contemporary flair. The branding for Origin Gin speaks to the heart of artisanal distillation and is inspired by the natural ingredients that make each sip unique.

At the core of Origin is the idea of purity and freshness. The logo beautifully marries tradition and creativity, with the letter “g” creatively designed to resemble an orange peel—a nod to the citrus botanicals that are integral to the gin's refreshing taste. The logo combines clean typography with a playful yet elegant touch, celebrating the craftsmanship and zest that define the gin-making process. The use of a white and light orange color palette further emphasizes this focus on freshness and zest.

Logo Design: The logo’s orange peel "g" reflects the natural, handcrafted essence of the gin, tying the branding to one of the core ingredients: citrus. This subtle detail adds depth to the visual identity while remaining minimalist and elegant.

Color Palette: Crisp white, deep orange, and soft peach tones bring warmth and vitality, reinforcing the gin’s botanical and zesty flavor profile. These colors are perfect for capturing the essence of refreshing cocktails made with Origin.

Typography: We’ve used a modern serif typeface that blends tradition with contemporary aesthetics, representing the timeless appeal of gin. The playful curves of the letters echo the smoothness of a well-distilled spirit, creating a perfect balance between classic and modern elements.

Packaging: The label features a minimalistic design with an emphasis on the orange peel motif, allowing it to be the focal point. Paired with clean, elegant typography, the packaging exudes sophistication and captures the spirit of Origin's premium offering.