The focus of these projects was to craft memorable and versatile brand identities that reflect the essence of each client’s vision. From initial discovery to final delivery, the process combined strategy, storytelling, and visual clarity.

Conducted brand discovery sessions to define values, tone, and audience.

Explored mood boards and concept sketches to align creative direction.

Developed logo variations (wordmarks, icons, responsive logos) for flexibility.

Created brand guidelines covering typography, color systems, and usage rules.

Designed logos that are scalable, adaptable, and timeless.

Established a cohesive identity system for both print and digital use.

Applied color psychology and typography principles to ensure consistency.

Delivered mockups and brand assets for real-world applications (web, mobile, packaging, marketing).

Tools: Adobe Illustrator, Photoshop, Figma

Skills: Logo design, visual identity systems, typography, color theory, branding strategy

These branding projects highlight your ability to transform abstract ideas into powerful visual identities. The outcomes strengthened recognition, built trust, and gave businesses a distinct voice in competitive markets.