Vertex is a contemporary men's fashion brand built for the modern minimalist - sleek silhouettes, bold cuts, and pieces designed for lasting impression. The goal was to create a digital experience that matched the energy of the brand: confident, clean, and conversion-optimized.

I led the product engineering on this including research on market feasibility, user stories, MVP features as well as the backend architecture and product build.

A fully custom storefront with Next.js for lightning-fast performance and smooth transitions

A scalable backend using NestJS + PostgreSQL for product management, orders, and admin workflows

Deployed the entire stack to AWS Lambda using Serverless Framework, keeping the infrastructure lightweight and cost-effective

Designed a mobile-first UI using Tailwind CSS to match the brand’s clean visual language

Integrated email flows and customer interactions to support early growth

Vertex launched in under a month with a fast, stable platform built to scale with the brand. The result: a premium eCommerce experience with the performance of a custom SaaS app - without the overhead.

Fast-growing brands need flexible systems. By going serverless and custom, we gave Vertex full control of their stack with zero hosting stress.