Postploy is a content automation software that enables users to drive traffic to their apps, website or product.

The goal was to build a platform where users can schedule content to their social media accounts as well as have a content studio to create video or image based content either manually or using AI.

I led the product engineering on this including research on market feasibility, user stories, MVP features as well as the backend architecture and product build.

Built the full stack product using Next.js and NestJS

Integrated Stripe for payments and AWS S3 for media storage

Deployed on AWS Lightsail with CI/CD from GitHub Actions

Set up user auth, content scheduling, and media processing

Built the feature to generate AI UGC + product demo and slideshow videos

The user selects the product context, inputs their prompt, selects the slideshow type and images. The slides are generated based on the prompt and images as the background. The user can then download the slideshows as images or generate a video to post to socials.

This generates UGC + product demo videos with a catchy hook that the user can use to promote their product on socials.

The user can create campaigns by choosing a start date, frequency, a couple of videos and the system posts videos to the social accounts according to the schedule.

Users have a kanban board to plan their content roadmap and schedule the posts later.

Users can create secure connect links that they can send to brands to connect their social accounts. This way the brands do not need to hand over the passwords to their social accounts.

MVP launched in 4 weeks

Acquired 10+ paying customers within the first month

This project came with its fair share of complexity, requiring deep research, ongoing consultation, and a strong focus on user experience. Research-heavy work can easily stall momentum, so we took a proactive path: starting early iterations while insights were still unfolding. That helped us stay on track, refine as we learned, and keep the build moving forward.