Centrilix offers bookkeeping, tax and fractional CFO support for small businesses, combining automation with expert CPAs. They needed a website that felt as clear and reliable as the service itself.

I led the design and Framer build from November 2025 to February 2026.

Finance is a trust purchase. Small-business owners need to feel confident handing over their books before they ever speak to someone.

The previous site had weak aesthetics and a generic, cookie-cutter feel that didn’t reflect Centrilix’s expertise. Its service mix, including bookkeeping, tax, CFO advisory, and tiered plans, also needed a clearer structure so visitors could quickly understand what fit their needs.

Built a restrained visual system with generous white space, giving the brand a more organised and precise feel.

Created a clear hierarchy around 3 pillars: Accuracy + Automation, Strategic Financial Expertise, and Scalable Partnership.

Presented pricing through 3 simple tiers, Core, Complete, and Custom, so prospects can self-select before reaching out.

Used scroll motion sparingly to guide attention through detailed financial content.

Kept one primary call to action throughout: Talk to a CPA.

UX and UI design in Figma

Responsive Framer build across Home, Services, Pricing, Health Check, and Contact

Scroll interactions and an animated hero

Reusable sections and page structure the Centrilix team can update themselves

Newsletter signup

SEO-ready image descriptions and alt text for key visuals