UGC + Launch | Video Editing for Brand
Lukkas Romero
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Posted May 31, 2025
Video editing and post-production strategy with multiple content formats designed to maximize the impact of the CC Collection launch on social media platforms
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12
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130
Timeline
Jul 12, 2023 - Jul 13, 2023
Clients
Velvet Caviar
UGC + Launch | Video Editing for Brand
Imagine this: Launching a new product collection with stunning unboxing content that drives immediate sales and brand awareness across TikTok and Instagram 🌸. That's exactly what we achieved for Velvet Caviar during their highly anticipated Cottage Core Collection launch.
The Challenge
Velvet Caviar needed captivating social media content to introduce their new Cottage Core Collection - a line of whimsical, nature-inspired phone cases and accessories. As a brand known for fashionable protection, they wanted content that would showcase both the aesthetic appeal and premium quality of their products while driving conversions during the crucial launch period.
The challenge was creating authentic UGC-style content that felt organic and engaging while maintaining their brand's sophisticated image. They needed content optimized for vertical social platforms (TikTok and Instagram) that would capture the cottagecore aesthetic and encourage immediate purchases.
What is Velvet Caviar?
Velvet Caviar is a company that specializes in creating fashionable and protective phone cases and accessories, founded by Michelle Aran in 2014. They are known for their visually appealing designs while offering high-level device protection.
Velvet Caviar has expanded beyond phone cases to include accessories like MacBook cases, bag charms, and more. Their brand appeals to style-conscious consumers who refuse to compromise between fashion and function.
Explore their full collection at: velvetcaviar.com
The Solution
I crafted a comprehensive video editing and post-production strategy featuring multiple content formats designed to maximize the Cottage Core Collection launch impact across social media platforms.
The Creative Approach:
🎁 Unboxing Experience Videos
Aesthetic unboxing sequences highlighting the premium packaging experience
Close-up product reveals showcasing intricate cottage core designs
Texture and quality demonstrations emphasizing protective features
First impression reactions creating authentic excitement
📱 Professional unboxing content showcasing the Cottage Core Collection's premium packaging and design details
🌸 Launch Announcement Content
Collection overview videos featuring the complete cottage core lineup
Styling demonstrations showing cases with different phone models
Aesthetic lifestyle integration placing products in cottage core environments
Behind-the-scenes glimpses of the design inspiration
🌸Launch announcement reel highlighting the complete Cottage Core Collection with lifestyle integration
Technical Execution
Professional Video Editing optimized for social media success:
📱 Vertical Format Optimization
9:16 aspect ratio perfectly formatted for TikTok and Instagram Reels
Mobile-first editing with large, readable text overlays
Quick-cut pacing designed for short attention spans
Hook-focused openings to maximize retention rates
✨ Enhanced Visual Appeal
Color grading to emphasize cottage core pastels and earth tones
Smooth transitions between product shots and lifestyle moments
Animated text elements highlighting key product features
Music synchronization with trending audio for algorithm optimization
🎨 Brand Consistency
Velvet Caviar brand guidelines maintained throughout all content
Consistent visual language across multiple video formats
Professional product presentation elevating perceived value
Cohesive storytelling that builds collection narrative
BRATZ x VELVET CAVIAR
Tools Used
Adobe Premiere Pro for primary video editing
Adobe After Effects for motion graphics and text animations
Color grading plugins for cottagecore aesthetic enhancement
Audio synchronization tools for trending sound integration
Mobile optimization rendering for platform-specific delivery
Results That Drive Sales
The content campaign delivered exceptional results for Velvet Caviar's Cottage Core Collection launch:
High-engagement unboxing content that showcased product quality and packaging
Platform-optimized videos that performed well in TikTok and Instagram algorithms
Authentic UGC-style content that built trust and encouraged purchases
Professional production value that elevated brand perception
Launch momentum that successfully introduced the new collection to target audiences
The combination of strategic editing, aesthetic consistency, and platform optimization helped Velvet Caviar create compelling launch content that resonated with their style-conscious audience and drove meaningful engagement during their product launch.
Ready to create scroll-stopping UGC content for your brand launch? Specialized in social media video editing, product launches, and vertical content optimization that drives real results.