About the Project Lola del Valle Real Estate is a company that combines warmth, professionalism, and a modern approach to the real estate market. When analyzing their visual communication, I identified the opportunity to build a solid brand identity that truly reflected their values and connected more effectively with their audience.

I presented a comprehensive visual identity proposal designed to unify their presence across digital and print platforms. After our initial meeting—where we discussed the brand’s vision, target audience, and positioning—we established a creative direction focused on elegance, trust, and clarity.

The result was a complete visual identity system that conveys professionalism, coherence, and a contemporary aesthetic aligned with the company’s personality.

Services Delivered Professional Brand Identity Designer specialized in strategic visual development. This project involved a full creative process that included:

🎨 Logo and Isotype Design Creation of a unique and versatile visual system. Development of a recognizable and adaptable symbol. Typography exploration and a distinctive color palette design.

📘 Brand Guidelines Comprehensive brand manual with usage rules and logo variations. Systematization of color, typography, and layout grid. Practical applications for stationery, signage, and social media.

💻 Visual Applications Designs adapted for social media, banners, and institutional materials. Mockups for brand presentations and digital communication. Optimized identity system for cross-platform use.

Tools Used Adobe Illustrator, Adobe Photoshop, Figma Custom color palette Typography system and modular grid High-quality brand presentation (PDF format)

Results Delivery of a cohesive, professional, and modern brand identity designed to strengthen Lola del Valle Real Estate’s market presence. The new image communicates trust and sophistication, elevating brand perception and consolidating its visual presence both online and offline.

Looking for a professional brand identity for your business? I specialize in Branding, Logo Design, and Brand Manuals that capture the essence and vision of each project.