AI-Powered Pet Care App UX Validation for Moolli

Building a product without research is like guessing what your users need. We helped Moolli validate its vision with real user insights and strategic UX decisions.” Moolli is an AI-powered app designed for dog lovers, offering personalized pet care guidance and behavioral tracking. As an early-stage startup, they needed to validate their market fit, optimize UX, and ensure their product decisions were data-driven.

Validated product-market fit before heavy development investment. Increased user engagement & trust in AI-driven recommendations. Provided a research-driven strategy for long-term product growth.

Moolli had a strong vision but lacked clear user insights. The key challenges: Define real user pain points & expectations. Validate core features & AI-generated recommendations. Align UX & business strategy for long-term growth. Research & Strategy Process User Research & Discovery Conducted in-depth user interviews & surveys to understand behaviors & expectations. Mapped insights into actionable user personas. Defining the Value Proposition Identified what users truly needed vs. what they expected AI to do. Refined feature priorities based on research findings. UX Testing & Iterations Conducted usability testing to validate & refine AI-driven recommendations. Provided a roadmap for iterative improvements based on feedback