Website Redesign & Optimization for Simple Ceremonies

About the Brand: Simple Ceremonies is a modern, streamlined wedding service provider based in Australia. They specialize in delivering beautiful, no-fuss ceremonies that are affordable, legally recognized, and easy to book. Their mission is to simplify the wedding experience for couples who want something meaningful without the stress and high costs of traditional weddings.

The goal was to enhance the website’s user experience, improve mobile responsiveness, simplify the booking flow, and align the visual identity with the brand’s modern, minimalist ethos. The client also wanted to improve overall load speed, SEO readiness, and mobile performance to attract and retain users.

The previous website lacked a cohesive structure, causing friction in user navigation and bookings.

There was a heavy reliance on text, with poor use of spacing, hierarchy, and visuals.

The mobile version was cluttered and difficult to use, particularly on older devices.

Brand consistency across different pages and screen sizes was minimal.

Design Overhaul in Figma: Created a new UI system with better use of whitespace, typography, and iconography. Focused on minimalism and clarity.

Responsive Webflow Development: Rebuilt the site from the ground up in Webflow, ensuring fast loading, mobile-first responsiveness, and clean visual flow.

Improved Booking Experience: Streamlined the booking interface to reduce drop-off and confusion, resulting in a more intuitive journey from landing to action.

What I Learned: This project reinforced the importance of balancing simplicity with functionality. It also enhanced my skills in client collaboration, Figma to Webflow workflows, and performance optimization techniques.