Visual Identity for Unwind Kava

Unwind Kava is a premium kava beverage company entering the growing wellness and alternative beverage market. The brand aims to establish credibility and stand out in the kava beverage space by blending modern sophistication with Pacific-inspired aesthetics.

This project focused on creating a comprehensive brand identity for Unwind Kava's market launch. Our approach combined Pacific cultural elements with contemporary design to develop a distinctive visual language that would resonate with health-conscious consumers seeking natural relaxation alternatives.

The client needed to establish a strong brand presence in a niche but growing market segment. The key challenges included:

Creating a visual identity that balanced traditional Pacific kava culture with modern appeal

Developing a premium look that would stand out on retail shelves

Building a cohesive brand system that could extend across multiple product variations

Establishing credibility in a category unfamiliar to many consumers

Our Phase 1 Branding & Identity Development engagement included:

Competitor Research & Brand Analysis We conducted comprehensive research on both kava-specific competitors and the broader functional beverage market to identify positioning opportunities and visual trends.

Mood Boards We created three distinct visual directions to explore different aesthetic approaches that would align with the brand's values and market position.

Logo Design We developed two variations of the logo concept, exploring different typography and symbol options that would reflect the brand's Pacific heritage and relaxation benefits.

Brand Colors We established a distinctive color palette that drew inspiration from Pacific island aesthetics while maintaining a premium, contemporary feel.

Brand Fonts We selected and implemented typography that balanced readability with brand personality across digital and print applications.

Visual Guidelines We developed a comprehensive guide for consistent brand implementation across all touchpoints.

Brand Patterns & Visual Elements We created a system of supporting visual elements and patterns inspired by traditional Pacific motifs to enhance brand recognition and storytelling.

The branding phase resulted in:

Comprehensive competitor analysis report

Three mood board options showcasing different visual directions

Two distinct logo variations with refinements based on client feedback

Final color palette with primary and secondary color specifications

Typography system with primary and secondary font selections

Brand patterns and supporting visual elements

Complete brand guidelines document (PDF)